This was a video I recorded before InspectionFunnels became a real thing.
It draws on some of the most fundamental sales concepts you can know. But, don’t write it off as too simple to spend time on.
The reality is that most inspection companies do not think about this and if you can be one that does, you will DOMINATE your market.
This is actually a strategy that Fortune 500 companies utilize in board rooms when being pitched on ideas or products both internally and externally.
Basically, this is the measuring stick, or a rubric for making fundamental business decisions. Nail this and stick with it. Believe me, it will serve you well in the long run.
I have personally lost employees (very good ones) because our company didn’t get this right.